In January 2004 the television and radio channel Peterburg (TRK) contracted with an English company English & Pockett, an affiliate of Future Brand Agency, to develop the design of the channel.
The contract envisages creation of a new concept and full layout of the channel, including a new logo, image stills, fonts and renovated design of the programs and studios.
The re-designed channel will start broadcasting from April 1. This date will be the starting point for the new program schedule. TRK is now negotiating on acquisition of a number of licensed programs.
English&Pockett is a leading international design agency, specialising in branding for TV, web and interactive media since 1985. Starting off creating brand identities for TV stations and programmes, they then broke free from conventional design to create identities that would survive in continuously changing environments. This idea of the 'living brand' has proved to work in any culture, and any country, since the assignments of the company have covered all continents, and a wide spread of clients.
The creativity of English & Pockett team has been recognised by hundreds of awards and the clients themselves.
News source: www.dp.ru
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Business news archive for 03 February' 2004.
Business news archive for February' 2004.
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