Rautakesko expands its operations in Russia by opening its seventh

K-rauta in St. Petersburg today. The large outlet on Moskovskoe Shosse

has a floor area of over 13,000 square metres and it employs a staff of

120. The store offers first quality solutions for building, refurbishing

and interior decoration for both private and business customers.

The strengths of the store that complies with the international K-rauta

concept include a large selection, an effective drive-through builders'

yard and interior decoration solutions sold as packages. All K-rauta

stores have a special focus on staff training and competencies.

Rautakesko operates in seven countries and can capitalise on its

international competence and purchasing power to the benefit of

its customers.

"Our wide international experience provides the basis for the reliable,

high-level services we offer to our customers. This is a major

competitive advantage in the company that aims to become the market

leader in Northwest Russia and to achieve a significant position in

the whole country," says Ilkka Sinkkonen, Country Manager for Russia.

Rautakesko is investing heavily on developing the network of hardware

and builders' supplies stores in Russia. The previous K-rauta was opened

in St. Petersburg in September. The five outlets of the Stroymaster

chain acquired by Rautakesko last year have been operating under the

name of K-rauta since August 2006.

Two more K-rauta stores will be opened in St. Petersburg on the main

exit roads in 2007. Rautakesko plans to grow the K-rauta network in St.

Petersburg to comprise 10-11 stores. In addition, 8-10 stores will be

opened in and around Moscow in the next few years. K-rauta stores will

also be established in other big cities.

News source: www.rautakesko.com
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