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City news, 24.02.2004 16:53

Fashion TV opens restaurant in the city

Fashion TV opens restaurant in the city The Fashion TV channel, which broadcasts fashion programs, opened its first Russia franchise restaurant on February 21. The St. Petersburg restaurant-club FC Lounge belongs to the Kontinent Management Company. Independent experts estimate the price of the project to be about $1 million. "The Fashion TV holding used to be represented in St. Petersburg by an advertising agency, and now we are the company’s authorized partner,” the Director General of the FC Lounge restaurant, Mikhail Kilchinsky, said. “Apart from the restaurant, we will get a few hours of air time free of charge in the Russian division of the international channel Fashion TV. The station already shows fashion collections of Elena Tzvetkova, Alena Akhmadullina and Larisa Pogoretzkaya. The Russian share of the channel will grow substantially thanks to our programs dedicated to the fashion life of St. Petersburg”, Mikhail Kilchinsky added. At the present time brand-name restaurants are functioning in Cannes, London, Paris and in other big cities. As for the former Soviet republics, FC Lounge operates in Kiev and Astana. The restaurant-club in St. Petersburg is located on Poltavsky Street. The restaurant has a total area of 600 square meters and consists of six different size halls. The identifying feature of all FC Lounge restaurants is the equipment and furniture, which is specially designed to project TV channel pictures onto chair backs.

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